In order to reach young people who are about to finish highschool the campaign presents
the subject in a fresh and light way. It plays with the expactations most people have about
computer sciences by using unusual colour and inspirational mood. Additionally the text level
shows an old, dusty saying in a new, surprising context. Designed at Kraenk Visuell.
The dual degree program of computer sciences at Hochschule Darmstadt
![](https://hanka-sedlacek.de/wp-content/uploads/P-Anzeige_03_web.jpg)